Sponsorship Guidelines

The Fisher Center for Alzheimer’s Research Foundation’s website, ALZinfo.org, is expanding the placement of sponsorship displays to include additional select sections of the site. The revenue generated by the sponsorships will help support the Fisher Center Foundation’s ability to provide resources and high-quality information into the Cause, Care and Cure of Alzheimer’s Disease through the website.

Content and Format

Sponsorship displays on ALZinfo.org websites are designed in the well-known banner format, appearing either at the bottom of the page, the top of the page or in the right hand margin. Along with paid sponsorship displays, ALZinfo banners are placed on the site to help promote various ALZinfo services and sections of the website that are of interest to users. The pages within the website are selected for Sponsorship display based on site traffic, provided that these pages are deemed to be appropriate for Sponsorship displays by the ALZinfo Internal Review Committee, which comprises staff from key areas within the Fisher Center for Alzheimer’s Disease Research at The Rockefeller University, Alzinfo, and Board Members.

"Pop-ups", "In Vue" and "Interstitial" displays are not permitted.

The paid sponsorship displays feature a header that alerts users that the banner is a paid sponsorship. If users elect to click on a sponsorship display, a notification page appears, containing appropriate disclaimer language and informing users that they will be leaving the ALZinfo website in order to view the website associated with the sponsorship display. The user then has two options- (1) click the "YES" button and the website of the sponsorship display will appear in a new browser window, or (2) click the "NO" button to close the buffer page and continue viewing the ALZinfo website.


The ALZinfo website may use "cookies" to deliver targeted sponsorship displays.

The ALZinfo.org website uses cookies to control how many times an image is shown to the same user, as identified by the browser ID number. Sponsors may use aggregate cookie data to measure their effectiveness, i.e., how many viewers have clicked on a particular sponsorship display.

Sponsorship displays on the ALZinfo website do not collect any personally identifiable information on individual visitors. ALZinfo does collect non-medical aggregate data on visitors, such as time of day and Web browser type. Such information may be shared with sponsors to determine their effectiveness.

Please visit our Privacy Policy for more information.

Placing a Sponsorship display on the ALZinfo Web Site

For information, rates, and inquiries about being placed on the ALZinfo website, please send an e-mail to info@alzinfo.org.


The following principles will be applied by the Fisher Center to ensure adherence to the highest ethical standards of sponsorship placement and to determine the eligibility of products and services for display on ALZinfo.org and related websites. The appearance of sponsorship displays on Alzinfo websites is neither a guarantee nor an endorsement by Alzinfo of the product, service, or company or the claims made for the product in such display.

Alzinfo will offer sponsorship space on its website when the inclusion of such does not interfere with the mission or objectives of The Fisher Center and/or ALZinfo.org.

To maintain the integrity of the Alzinfo websites, sponsorship displays will not influence editorial decisions or editorial content.

Placement of sponsorship displays adjacent to (ie, next to or within) editorial content on the same topic is prohibited. The Fisher Center, in its sole discretion, retains the right to decline any submitted sponsorship displays or to discontinue posting of any sponsorship displays previously accepted.

The Fisher Center, in its sole discretion, will pre-approve all sponsorship placements before being posted to ALZinfo.org and/or related sites.

The phrase "Paid Sponsor" will be added above any Sponsorship Displays.

Sponsorship displays may appear as fixed or rotating banners.

Sponsorship displays will be limited to (two) 2 per screen view.

Sponsorship displays may link off-site to a commercial Web site, provided that the viewer is clearly informed with a buffer page that to proceed by clicking would mean the viewer would leave the Alzinfo website and that the Alzinfo website does not vouch for or assume any responsibility for any material contained on the website to which it links. The buffer page will display the following statement:


When you click ["Yes"] below, you acknowledge that The Fisher Center for Alzheimer’s Research Foundation is not responsible for any content that appears on a website that is "linked" from the ALZinfo.org website, for any products or services offered through that website, or for the practices and policies of that website. We encourage you to use your discretion when dealing with any resources available on the Internet, including these linked websites.
Yes continue on to www.xyz.com
No, return to ALZinfo.org

  1. A pop-under is a window that loads under the browser window a user currently has open.
  2. In Vue is a display format that floats into view when a user visits a webpage.
  3. An interstitial display is a new format that appears between page views. When a user clicks on the enabled link(s), they are redirected to an intermediate page where they will view a display for 10 seconds. After 10 seconds, the user is automatically redirected to the URL from the original link. The user has the option to close the the intermediate page within the 10 seconds window and move on.