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RESEARCH programs

The Fisher Center for Alzheimer’s Research

A majority of our funding goes to the Fisher Center for Alzheimer’s Disease Research under the direction of Nobel laureate Dr. Paul Greengard. The Center has provided researchers around the globe with a conceptual framework for understanding the disease process and continues to be at the forefront of one day finding a cure for Alzheimer’s disease. Dr. Greengard collaborates with scientists nationally and internationally to investigate the latest, most promising research available.

EDUCATION AND AWARENESS programs

ALZinfo.org

The Foundation’s national comprehensive Alzheimer’s Information Program, the heart of which is the Foundation’s website, www.ALZinfo.org continues to spearhead efforts to increase awareness of and education about Alzheimer’s disease to the general public. The website provides in depth information on the most current research studies, treatments, and disease management approaches. It incorporates the latest in scientific and social research with a unique Resource Locator feature for locating appropriate services in local areas. Visitors can find: doctors, nurses, disease centers, elder law attorneys, geriatric caregivers, home health agencies, Medicare information, aging agencies and more. The website is complemented by a 1-800-ALZINFO phone system that provides the same services to those who do not have access to the internet.

Preserving Your Memory: the Magazine of Health & Hope

Preserving Your Memory magazine is a quarterly publication with a circulation of 100,000 copies per issue. In order to get the most out of our nationally distributed magazine, we distribute to a targeted a combination of high-prescribing Alzheimer’s disease doctor’s office waiting rooms. Through this method of distribution Preserving Your Memory magazine is able to reach over 1.2 million Americans per quarter. Subscriptions information is available here.

Preserving Your Memory received a Bronze Award in the “Health Promotion/Disease prevention Information – Magazine” category at the 2008 National Health Information Awards. Other bronze winners in our category were the major national magazines Fitness and Parents.

The magazine addresses the concerns of readers who may not currently be affected by the disease. Preserving Your Memory magazine provides these readers with information about Alzheimer’s and how to take the necessary steps to prepare adequately if they or a loved one fall victim to the disease.

The magazine has proven to be an excellent platform to educate the public about the need, both financially and legally, to pre-plan and set certain protocols in place. Articles on health proxies, living wills, powers of attorney and long-term health care insurance have been included in each issue to reach as broad an audience as possible. In addition, our editorial content is reviewed by the scientific staff at The Rockefeller University for accuracy and reliability. The studies and findings help readers make informed decisions about drugs treatment, care options, the present state of Alzheimer’s research today, and what positive steps they can take to both enhance their cognitive function and better prepare for successful aging. Features have included Maria Shriver, Rachael Ray, Leeza Gibbons, Hector Elizondo and more.

Preserving Your Memory magazine is published by Vitality Communications, a custom publishing division of StayWell/MediMedia.

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